Travel+Culture

Leading Ladies: Bespoke Boston Weddings & Events

May 20, 2016
Bespoke Boston Weddings & Events

Photo by VS Photography

I’ve had the pleasure of getting to know these two leading ladies on both a personal and professional level. Biana Shteyn Pérez and Jacqueline Murphy are two creatives with entrepreneurial drive and a passion for all things weddings and events. Co-owners of Bespoke Boston Weddings & Events, I couldn’t wait to feature them here on The Sweet Seed.

Something sound familiar? If you’ve been following the blog recently, you’ll remember that Biana so kindly wrote up a special series feature about my venture, VS Photography, for her blog, B Loved Boston. But, that’s not all we’ve been working on together! What’s to come from the collaboration between VS Photography and  Bespoke Boston Weddings & Events? Exciting news, a couple of gorgeously styled photo shoots (including this one), and a big event (yes, you’re invited) are all on the horizon!

For now though, learn more about Biana and Jackie and their inspiring brand here:

Bespoke Boston Weddings & Events

Current Title: Co-owners of Bespoke Boston Weddings & Events.

Biana works as a Marketing, Business Development & Corporate Events Coordinator for a Financial Services Company; Jackie is an Events Specialist at Harvard Kennedy School.

What is Bespoke Boston Weddings and Events? We specialize in expertly curated weddings and events, customized to fit your vision. We aim to create an unforgettable experience for you and your guests.

What inspired you to start your venture? Wedding and event planning is truly our passion! We became friends as co-workers in 2014 where we realized something exciting: we both shared the same dream of owning our own event planning business. The more we talked and laid out plans for our future business, Bespoke, the more we truly believed that together we could create incredible experiences for brides and grooms and beyond! Combined, we offer incredible attention to detail, extensive experience in wedding blogging and expert knowledge of the newest and most cutting-edge wedding styles. With our unique approach to wedding and event planning, it’s all in our name, we are Bespoke and we just celebrated our one year anniversary as a business!

Sum up your mission statement in one sentence? We approach your event just as you would–with the utmost care and dedication in creating a flawless day.

bespokequote

What’s one thing you’d like people to know about your business? We are truly excited about your day! We take pride in creating unforgettable moments, listening carefully to what your vision is for the event and bringing that to life. We love that our clients become our friends! Simply put–we love events and planning!

What was your biggest challenge and how did you overcome it? There is a lot of competition in the wedding and event planning industry, especially in Boston. Our biggest challenge is one we are constantly working to overcome, which is to continuously get our business out there. We’ve been lucky to meet great vendors and build relationships that will help our clients!

Who is your biggest inspiration in the industry and why? It’s hard to pick just one inspirational person in the industry–everyone who’s great at their craft inspires us. We stay up on the latest trends and the newest takes on classic design by continuously perusing social media channels from Style Me Pretty, to The Knot as well as smaller boutique pages of vendors like ourselves! To name names, we also love Mindy Weiss who puts on extravagant events for her celebrity clients and Melissa Andre who creates the most dreamy moments for her clients. We like to show our clients something they haven’t thought of before. We take their idea and expand upon it to make it even more memorable!

What is your favorite moment of the big wedding day? Biana: All the moments of the wedding day are so special–from that first walk down the aisle to the last song. I have all sorts of butterflies for the couple! I think my favorite moment is when a couple enters their reception for the first time–this is the moment they see all their family and friends so excited for them. They see a room filled with nothing but love for them and that makes me so happy!

Jackie: Every time a couple recites their wedding vows I have flashbacks to my wedding. I can put myself in the couples’ shoes and I think of how special those few minutes are in our lives. It’s also that fleeting moment of alone time the couple has as they walk down the aisle as a married couple and say to each other, “I’m Mrs.____or “hello husband!” Vows hold such significance to the wedding day, it’s the ceremony that first brings us all together–then it’s celebration time!

What’s the most rewarding aspect of the planning process for you and why? Seeing it all come together! Whether we’ve helped plan your wedding from the start or if you’ve brought us in a few months before, there is nothing quite as rewarding as seeing an event come together exactly how our clients had envisioned it. We feel so privileged that they have asked us to take part in one of the most special days of their lives. We give our absolute best to make sure that they aren’t bothered with anything and above all else, that they have fun on their special day. Knowing they are happy with the final product is the ultimate reward!

I’ve gotten to know your brand and see some of the wonderful work you both do, where do turn to for inspiration? How do you cultivate your creativity? It might sound a bit cliché, but we really do get inspiration everywhere, especially on Instagram, Pinterest and blog posts on Style Me Pretty–it all gets tucked away to use at a later date. Additionally, we do considerable research by visiting venues and meeting with vendors. We make a habit of attending bridal events and fashion shows, and take note of the latest and greatest styles!

When it comes to cultivating creativity for our clients, the process is unique in every circumstance because we cater to their personal preferences and styles. We are completely unbiased in our suggestions and want to create an exciting day.

What’s in your wedding day emergency kit? When we think of a wedding day emergency kit, we can’t help but think of Jennifer Lopez’s character in The Wedding Planner–she had everything in that purse of hers! We carry all the necessities that a bride, groom and anyone at the wedding might need. We usually stock up on the mini emergency kits and make sure to have important extras like Tylenol, Band-Aids, and hair spray. Safety pins are a must so we make sure to have plenty of extras! We are always confident that we have all the bases covered far in advance, but being a wedding planner is a bit like being a project manager–you have to anticipate all the emergencies that could come up!

What’s one piece of advice you’d like to share with our reader? Your vision can become a reality, whether it’s your wedding day or if it’s a potential future business!

Our advice for brides and grooms: Weddings are stressful and it’s easy to become overwhelmed with details. Professional wedding planners can truly assist in making the planning process a smooth and fabulous experience. Day-of coordination for your wedding will allow you to fully experience your day without the feeling of needing to focus on the logistics. Instead, we execute the logistics for you!

Our advice for future business owners: Don’t compare your business to anyone else’s business. It’s easy to get caught up in what other similar businesses are doing, but just trust in yourself. Keep building and sticking to your own aesthetic–basically don’t try to be like anyone else!

What’s one quote that inspires you? “If it’s both terrifying and amazing, then you should definitely pursue it.” by Erada.

Bespoke Boston Weddings & Events

Photo by VS Photography

Bespoke Boston Weddings & Events

Photo by VS Photography

Bespoke Boston Weddings & Events

Photo by VS Photography

Bespoke Boston Weddings & Events

Photo by VS Photography

Bespoke Boston Weddings & Events

Photo by VS Photography

To learn more, follow Bespoke Boston Weddings & Events on the web, Instagram, and Facebook.

Travel+Culture

Editor’s Note: May 2016

May 11, 2016

MAY

Worth the Wait

Time has really flown by this spring. Case in point: an overdue editor’s letter. Let me explain.

The start of the season has been a whirlwind–a hectic, at-times-overwhelming, but extremely exhilarating whirlwind. What am I rambling on about? Recently, I’ve teamed up with so many talented artists and creatives in order to bring a few special projects to life. While I’ll wait to reveal exactly what these projects are later on the blog (and my photography page VS Photography), I will say that I’ve truly been inspired by the power of collaboration.

This month, I’d like to introduce you to some fabulous people, show you a sneak peek into what I’ve been working on, and share with you a few pieces of exciting news. But more so, I’d like to celebrate the magic that happens when makers come together in the spirit of creativity.

Can’t wait for the next post? Read a recent interview of mine put together by the oh-so-amazing Biana of B Loved Boston. Hint: there will be more where that came from soon!

Until then,

XO

Style+Beauty, Travel+Culture

Leading Ladies: Leaf Shea of Leaf Boutique

April 25, 2016

This installment of The Sweet Seed’s Leading Ladies series shines a spotlight on a true neighborhood gem. A haven for fashionistas who live in Brookline (and beyond!), Leaf Boutique is a shopping destination with heart and soul.

Leaf Boutique carries a wide selection of unique jewelry, on-trend accessories, and boho-chic clothing staples. But it’s Leaf Shea, the Leading Lady behind this cornerstone of the community, who really gives the place charm appeal. Learn more about her journey, her message to her customers, and what it’s like to build your dream closet into a dream business here:

Leaf Shea of Leaf Boutique

Name: Leaf Shea
Location: Brookline, MA
Current Title: Owner of Leaf Boutique

Could you say a few words about Leaf BoutiqueLeaf Boutique embodies an on trend clothing, jewelry and accessories store.  A mix of modern, bohemian, USA made, and ethnic inspired clothing and jewelry to make up your perfect, one of a kind of outfit.

What inspired you to start your own boutique: My mother had a jewelry shop in Edgartown on Martha’s Vineyard for 35 years.  I worked for her every summer and learned everything there is to know about jewelry!  After graduating from Umass I opened Vintage Jewelry & Modern Boutique when I was 25.  Clothing became a passion for me about 10 years in and I started carrying boutique lines such as Mystree, Tolani, Desigual, YA Los Angeles, Double Zero, Second Yoga Jeans, Salaam, Angie and many more.  I decided to renovate and re-brand last year to Leaf Boutique after years of new customer confusion over the name “Vintage.” Many customers assumed I was a consignment shop!  As a result, we had an amazing year and have made many new customers.

How would you describe your style: I would say my style at heart is BoHo.  I grew up on The Vineyard with a bunch of hippies and it will always be a part of my life!  On the other hand I love a beautiful jumpsuit and heals, depending on my mood.  Having your own store is like having a gigantic closet of all the best new fashion that changes with the season!

Sum up your mission statement in one sentence: Creating an amazing experience for my customers is what really drives me.  The mood in the shop is very relaxed, comfortable and inspiring.

What’s one thing you’d like people to know about your business: I’ve had many, many people tell me how they come here because it’s a pleasurable shopping experience, they can always find something and leave happier than when they came in!  And I can’t tell you how many customers have said that they always get compliments on what they buy here!

Leaf Boutique

What was your biggest challenge and how did you overcome it: My biggest challenge was running the store while I was starting a family and having 3 boys…in the middle of a recession.  Thanks to an amazing staff and family we just had our 20 year anniversary in Brookline!

What’s one piece of advice you’d like to share: My advice is to always try to find the good in people.  Over the years I’ve learned a great deal about people and how to treat them with compassion and respect no matter who they are or how they look.  Never make assumptions!

What style trends are you looking forward to this year: This season BoHo is still huge, lots of tassels and fringe.  Flare jeans and floppy hats.  Beautiful cover-ups, maxi’s and stacked jewelry, we have it all, and then some!

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutqiue

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Follow Leaf Boutique on Facebook and Instagram, shop their products online, or visit:

Leaf Boutique
1382b. Beacon Street
Brookline, MA 02446
617/739-3265
leafbrookline.com
Style+Beauty

Outfit Inspiration: Colorful Pencil Skirts

April 20, 2016

colorful pencil skirts

Spring has almost spring and I’m ready infuse a little color into my wardrobe. So long heavy quilted coats, farewell drab hues of black and gray! Hello cheery shades that sing a sweet tune and bring a smile to my face!

Colorful Pencil Skirts

I love sprucing up classic staples with color. Therefore, I’m putting pastel trench coats, bright bags, and vibrant accessories on my spring style wish list this year. For now though, I’m embracing colorful pencil skirts suitable for work and play.

Pencil skirts are a fashion must-have. Form-fitting and flattering for all, the right pencil pairs well with most key players. Flaunt it with a crop top for a night out, or a button-up for work. However you choose to dress up the style staple, you can bet on making a chic statement. Here, I playfully put together a bold pencil skirt and a plain white tee for a basic (but far from boring) catching-up-at-the-studio look.

In need of an extra dose of color for spring? Seek out accessories that stand out when paired with basic pieces–and shop this look below!

Now to start that spring cleaning to-do list…

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colorful pencil skirts-8

Shop the Look

Travel+Culture

Editor’s Note: April 2016

April 9, 2016

April 2016

Spring Ahead

The saying goes, “April showers bring May flowers.”

This month, let’s embrace spring’s arrival and prepare for it as best we can. Visit the blog for fun-focused content including bright colors, fresh ideas, pretty pictures, and more to inspire a sweet season ahead.

As always, make sure to check out The Sweet Seed via Facebook, Twitter, and Instagram for a behind-the-scenes look at the blog.

XO