We are surrounded by pretty things–especially in the digital age. Flattering filters, apps that can fix any flaw, and a multitude of design-on-demand resources (which have opened up a whole world of creative possibilities) explain why our feeds are full of beauty these days.
However, with so much available at our fingertips online, it’s assuring to know that there are a number of artists, creatives, and taste-makers still crafting their visions by hand. I wholeheartedly admire authentic design and am proud to feature Mallory Overton and her fabulous venture Castle Paper Co. in this month’s Leading Ladies series (check out last month’s feature here).
Learn more about her business, see her exceptional hand-lettered creations, and read her story in her own words here:
Name: Hi! My name is Mallory Overton.
Location: I live in the Fenway in Boston, MA.
Current Title: I am natural-born maker, currently applying my skills as a bridal stationer and modern calligrapher.
What is Castle Paper Co.? Castle Paper Co. is the platform from which I design hand-lettered elements that lend themselves really well to uniquely styled events where all the details matter–i.e. weddings! I also serve small business owners like myself by creating logos, business cards and other business-related items that reflect the heart of the business as well as the person or people behind it.
What inspired you to start your venture? A friend, actually. She suggested I start doing this because hand writing has always been my favorite medium–something I enjoy doing artfully and innovatively. Additionally, I was attracted to the opportunity to serve people directly. I am a very heart-on-my-sleeve, giving person, and so getting to go the extra mile for my clients is something I really value in being my own boss.
Sum up your mission statement in one sentence? My mission is to help the modern-minded bride obtain a thing of beauty for her wedding invitations as well as day-of items, and my purpose is to cultivate a spirit of intimacy and authenticity from the beginning of a wedding celebration–the declaration of welcome, the invitation.
What’s one thing you’d like people to know about your business? I am very interested in getting to know my clients. The interest is genuine plus it fuels my work and creativity!
What was your biggest challenge and how did you overcome it? Ha! I feel like every day, there’s something to overcome. Small or large. To me, the biggest challenge I face is knowing what to do next. I’m great whenever I’m working on a project or building my business, but trying to decide what comes next is hard because there are so many good options!
What’s one piece of advice you’d like to share? Don’t make excuses–it only hurts your own progress when you do!