design

Photo Album Design Planning

July 29, 2017

Photo Album Design

Photo Album Design

I take photo album design pretty seriously over at VS Photography. Most of my clients request albums in order to commemorate their session and have a keepsake full of memorable moments for years to come. Therefore, I always strive to create beautifully put together products that truly capture the spirit of each individual session. 

So today on the blog, I’d like to share a little insight into how I go about the design process as well as share some tips and tricks.

The Process

Every album begins with a client consultation in order to choose which images will be included in the final product. Next, I edit the final photos for style. For a look into some of my work, visit the VS blog here. When the photos are ready, the album design process begins.

I like to create custom photo album design templates in InDesign. This lets me personalize each album according to my client and their experience. My favorite part of this process is the aspect of storytelling. Each page is a chance for my clients to re-live a special moment in their life. That’s why I make sure to display the best of their session in the most cohesive and stylish way possible.

After my design proof is finished and approved, my creation is off to the print lab in order to become an album!

Photo Album Design Tips

  • Tell a story. A photo album should tell a story from cover to cover. I start with opening details that set the scene, highlight the best shots throughout the bulk of the album, and end with an image that captures the whole tone of the shoot. In each spread, it’s important that the images correspond with one another and come together in an aesthetically pleasing way. Feature a good variety of photos by mixing different types of shots (including portraits, details, zoomed out photos) together. This creates a cohesive photo album design while keeping things fresh and interesting.
  • Let the images shine. Choose which images are most important to feature and let them be the focus of each spread.  I let these main images stand alone on a page or (if they’re really important) let them stand alone on a whole spread. Blank space is your friend. The photos are the key players.
  • Nail down a design process and stick to it. Invest time in design programs that give you creative freedom. Explore different programs and find which methods suit your workflow best. Create your own templates and shortcuts in order to save time and streamline the design process.

Below is an example of a final photo album design spread as well as what the album template looks like in my design program. You can also view what my photo albums look like in client proof form here.

Interested in a photo session and an album of your own? Visit VS Photography or email valerie@vsphotograph.com for more information!

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