design

VS Photography Branding Suite

July 30, 2017

VS Photography Branding Suite

Sometimes The Sweet Seed blog overlaps with my other creative venture, VS Photography. Therefore, I want to share some design inspiration behind my photography business with a look at my photography branding suite.

VS Photography is a Boston-based beauty and boudoir studio. Whether commemorating a wedding, an anniversary, or a special milestone, VS Photography offers the perfect way to celebrate yourself and create a memory that will last a lifetime.

VS Photography Design Process

  • Objective: To create a photography branding suite and marketing materials for VS Photography.
  • My role:  I managed the whole project from conception to finished product. To start, I organized styled photo shoots to provide content for my design materials. I then created relative branding, marketing, and business materials needed for the day-to-day functions of VS Photography.
  • The process: I mainly drew inspiration from my brand color palette, signature photography style, and my beauty and boudoir photography services. My goal was to create a cohesive brand while enhancing client experience through design. These designs include website pages, online brochures, logos, watermarks, business cards, email marketing campaigns, event invitations, press materials, and other client-service materials.
  • The result: These design materials make it easier for my clients to navigate my website and services. They also contribute to a coherent, on-brand appearance. Communication with clients has become a more simplified process and customer acquisition has increased since implementing these design materials.

Branding is important when it comes to launching a new venture. Here’s a behind-the-scenes look at the brand and how I came to design my business materials:

Photography Branding Suite

Branding suite overview

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