Travel+Culture

Editor’s Note: May 2016

May 11, 2016

MAY

Worth the Wait

Time has really flown by this spring. Case in point: an overdue editor’s letter. Let me explain.

The start of the season has been a whirlwind–a hectic, at-times-overwhelming, but extremely exhilarating whirlwind. What am I rambling on about? Recently, I’ve teamed up with so many talented artists and creatives in order to bring a few special projects to life. While I’ll wait to reveal exactly what these projects are later on the blog (and my photography page VS Photography), I will say that I’ve truly been inspired by the power of collaboration.

This month, I’d like to introduce you to some fabulous people, show you a sneak peek into what I’ve been working on, and share with you a few pieces of exciting news. But more so, I’d like to celebrate the magic that happens when makers come together in the spirit of creativity.

Can’t wait for the next post? Read a recent interview of mine put together by the oh-so-amazing Biana of B Loved Boston. Hint: there will be more where that came from soon!

Until then,

XO

Style+Beauty, Travel+Culture

Leading Ladies: Leaf Shea of Leaf Boutique

April 25, 2016

This installment of The Sweet Seed’s Leading Ladies series shines a spotlight on a true neighborhood gem. A haven for fashionistas who live in Brookline (and beyond!), Leaf Boutique is a shopping destination with heart and soul.

Leaf Boutique carries a wide selection of unique jewelry, on-trend accessories, and boho-chic clothing staples. But it’s Leaf Shea, the Leading Lady behind this cornerstone of the community, who really gives the place charm appeal. Learn more about her journey, her message to her customers, and what it’s like to build your dream closet into a dream business here:

Leaf Shea of Leaf Boutique

Name: Leaf Shea
Location: Brookline, MA
Current Title: Owner of Leaf Boutique

Could you say a few words about Leaf BoutiqueLeaf Boutique embodies an on trend clothing, jewelry and accessories store.  A mix of modern, bohemian, USA made, and ethnic inspired clothing and jewelry to make up your perfect, one of a kind of outfit.

What inspired you to start your own boutique: My mother had a jewelry shop in Edgartown on Martha’s Vineyard for 35 years.  I worked for her every summer and learned everything there is to know about jewelry!  After graduating from Umass I opened Vintage Jewelry & Modern Boutique when I was 25.  Clothing became a passion for me about 10 years in and I started carrying boutique lines such as Mystree, Tolani, Desigual, YA Los Angeles, Double Zero, Second Yoga Jeans, Salaam, Angie and many more.  I decided to renovate and re-brand last year to Leaf Boutique after years of new customer confusion over the name “Vintage.” Many customers assumed I was a consignment shop!  As a result, we had an amazing year and have made many new customers.

How would you describe your style: I would say my style at heart is BoHo.  I grew up on The Vineyard with a bunch of hippies and it will always be a part of my life!  On the other hand I love a beautiful jumpsuit and heals, depending on my mood.  Having your own store is like having a gigantic closet of all the best new fashion that changes with the season!

Sum up your mission statement in one sentence: Creating an amazing experience for my customers is what really drives me.  The mood in the shop is very relaxed, comfortable and inspiring.

What’s one thing you’d like people to know about your business: I’ve had many, many people tell me how they come here because it’s a pleasurable shopping experience, they can always find something and leave happier than when they came in!  And I can’t tell you how many customers have said that they always get compliments on what they buy here!

Leaf Boutique

What was your biggest challenge and how did you overcome it: My biggest challenge was running the store while I was starting a family and having 3 boys…in the middle of a recession.  Thanks to an amazing staff and family we just had our 20 year anniversary in Brookline!

What’s one piece of advice you’d like to share: My advice is to always try to find the good in people.  Over the years I’ve learned a great deal about people and how to treat them with compassion and respect no matter who they are or how they look.  Never make assumptions!

What style trends are you looking forward to this year: This season BoHo is still huge, lots of tassels and fringe.  Flare jeans and floppy hats.  Beautiful cover-ups, maxi’s and stacked jewelry, we have it all, and then some!

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutqiue

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Leaf Boutique

Abigail Kuzia Photography

Follow Leaf Boutique on Facebook and Instagram, shop their products online, or visit:

Leaf Boutique
1382b. Beacon Street
Brookline, MA 02446
617/739-3265
leafbrookline.com
Style+Beauty

Outfit Inspiration: Colorful Pencil Skirts

April 20, 2016

colorful pencil skirts

Spring has almost spring and I’m ready infuse a little color into my wardrobe. So long heavy quilted coats, farewell drab hues of black and gray! Hello cheery shades that sing a sweet tune and bring a smile to my face!

Colorful Pencil Skirts

I love sprucing up classic staples with color. Therefore, I’m putting pastel trench coats, bright bags, and vibrant accessories on my spring style wish list this year. For now though, I’m embracing colorful pencil skirts suitable for work and play.

Pencil skirts are a fashion must-have. Form-fitting and flattering for all, the right pencil pairs well with most key players. Flaunt it with a crop top for a night out, or a button-up for work. However you choose to dress up the style staple, you can bet on making a chic statement. Here, I playfully put together a bold pencil skirt and a plain white tee for a basic (but far from boring) catching-up-at-the-studio look.

In need of an extra dose of color for spring? Seek out accessories that stand out when paired with basic pieces–and shop this look below!

Now to start that spring cleaning to-do list…

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colorful pencil skirts-8

Shop the Look

Travel+Culture

Editor’s Note: April 2016

April 9, 2016

April 2016

Spring Ahead

The saying goes, “April showers bring May flowers.”

This month, let’s embrace spring’s arrival and prepare for it as best we can. Visit the blog for fun-focused content including bright colors, fresh ideas, pretty pictures, and more to inspire a sweet season ahead.

As always, make sure to check out The Sweet Seed via Facebook, Twitter, and Instagram for a behind-the-scenes look at the blog.

XO

Home+Decor, Travel+Culture

Leading Ladies: Mallory of Castle Paper Co.

March 25, 2016
castle paper co

Amy Emily Photography

We are surrounded by pretty things–especially in the digital age. Flattering filters, apps that can fix any flaw, and a multitude of design-on-demand resources (which have opened up a whole world of creative possibilities) explain why our feeds are full of beauty these days.

However, with so much available at our fingertips online, it’s assuring to know that there are a number of artists, creatives, and taste-makers still crafting their visions by hand. I wholeheartedly admire authentic design and am proud to feature Mallory Overton and her fabulous venture Castle Paper Co. in this month’s Leading Ladies series (check out last month’s feature here).

Learn more about her business, see her exceptional hand-lettered creations, and read her story in her own words here:

Name: Hi! My name is Mallory Overton.
Location: I live in the Fenway in Boston, MA.
Current Title: I am natural-born maker, currently applying my skills as a bridal stationer and modern calligrapher.

What is Castle Paper Co.? Castle Paper Co. is the platform from which I design hand-lettered elements that lend themselves really well to uniquely styled events where all the details matter–i.e. weddings! I also serve small business owners like myself by creating logos, business cards and other business-related items that reflect the heart of the business as well as the person or people behind it.

CastlePaperCo

What inspired you to start your venture? A friend, actually. She suggested I start doing this because hand writing has always been my favorite medium–something I enjoy doing artfully and innovatively. Additionally, I was attracted to the opportunity to serve people directly. I am a very heart-on-my-sleeve, giving person, and so getting to go the extra mile for my clients is something I really value in being my own boss.

Sum up your mission statement in one sentence? My mission is to help the modern-minded bride obtain a thing of beauty for her wedding invitations as well as day-of items, and my purpose is to cultivate a spirit of intimacy and authenticity from the beginning of a wedding celebration–the declaration of welcome, the invitation.

What’s one thing you’d like people to know about your business? I am very interested in getting to know my clients. The interest is genuine plus it fuels my work and creativity!

What was your biggest challenge and how did you overcome it? Ha! I feel like every day, there’s something to overcome. Small or large. To me, the biggest challenge I face is knowing what to do next. I’m great whenever I’m working on a project or building my business, but trying to decide what comes next is hard because there are so many good options!

What’s one piece of advice you’d like to share? Don’t make excuses–it only hurts your own progress when you do!

Castle Paper Co.

Amy Emily Photography

castle paper co.

Amy Emily Photography

castle paper co

Amy Emily Photography

castle paper co

Amy Emily Photography

Follow Castle Paper Co. on Facebook, Instagram, and Twitter.